FLORIDA COHORT 01 · BEYOND TRADE SHOWS

Beyond Trade Shows: Your Next Customers Are Already Listed in Florida's Public Business Registry, and Nobody in Your Territory Has Called Them

You are paying for noise. Booth space, freight, travel, badge scans that never become contracts.
Meanwhile the plant three exits down the turnpike has never heard your name.

Revenue Room · Tuesday, September 8, 2026 · 11:00 a.m. ET (Miami) · 45 minutes

A Revenue Room is a closed, live working session with a small group of owners in the same business you are in. Not a webinar with a thousand names in a chat. Not a sales call with you and me.

The other people on that screen run plants and warehouses across Miami-Dade, Broward and Tampa Bay. Same trade show check. Same 330 quiet days after it.

They are going to spend those 45 minutes finding out where their next contracts are already sitting. The question is whether you are in the room when they do.

45 min
One session, one registry, a room of Florida owners. A real company filtered live on screen.
30
Commercial opportunities from the Kimberly-Clark Professional campaign I ran. Same method I walk through in this room.
7 of 16
Steps of the system, run on your own company, delivered free within 72 hours.
Request Your Seat

We confirm seats in the order we approve them, not in the order they arrive.

Every request is read by a person, not a filter. Owners, presidents and commercial leadership only. You hear back within 24 hours, fit or no fit.

THE PROBLEM NOBODY PUTS ON A P&L

You Are Paying for Noise

What percentage of last year's badge scans became a signed contract?

Most teams we ask cannot answer.

Every year the check clears. Every year the same question: what exactly did we buy?

The Check You Already Wrote

Floor space. Shipping the display. Flying four people to a convention center. Between $50,000 and $80,000 a year, based on what owners your size tell us.

What comes back is badge scans and a stack of cards. Conversations shouted across a noisy aisle, your competitor standing twelve feet away.

A card is not a customer. It is a business card with a lanyard hole in it.

The Other 330 Days

Between shows, nothing comes in. The phone rings when a referral shows up.

That is not a pipeline. That is luck on a schedule.

Then comes the worst morning of the year. You find out that a plant in your own county, the kind of account you could have served on your existing routes, signed a two-year supply contract with someone else. Not because you lost the deal. Because you never knew the company existed, and it never knew you did.

Nobody sends you an email the day you lose an account you never knew you had.

“So Let's Just Hire the Team”

Every owner runs this math eventually. Two people dialing full time, a sales manager over them, and the data and software to feed them: roughly $450,000 a year, fully loaded.

Then the months of training. Then the first one quits. Then a year before you know whether it worked.

Your CFO is right to veto it. The problem was never the people. It was buying a fixed cost before you had proof.

This session is about getting the proof first.
THE PART NOBODY SHOWS YOU

Your Buyers Filed Paperwork. That Paperwork Is Public

Every manufacturer and distributor in Florida is on the record somewhere. State corporate filings. Industry classification codes. Facility permits. None of it is behind a paywall and none of it is for sale as a list.

Most companies never look, so they buy a list instead. A list is somebody else's guess about who matters to you, sold to your competitor the same week.

The filings are different. They tell you who is operating, where the plant sits, how big it is, and what they make. That is where a real target account starts.

Here is the honest part. The registry is the whole market, not your market.

Which of those companies can actually buy what you sell depends on your product line, your deal size, your service radius. Nobody can hand a room full of owners the same list and call it targeting.

So we do it the other way around. In the room we open the registry live and filter it against one attendee's product line, so you watch it work on a real company.

But finding the account is only half of it. The registry answers who. It puts the right forty or four hundred companies in front of you and stops there. What turns that name into a signed contract is how you work it: one account at a time, by name, with a message built for that specific plant and the three people inside it who have to say yes. That second half has a name in my world, account based marketing, and it is the part that produced the numbers on the next screen.
THE LAST TIME I RAN THIS

30 Commercial Opportunities Opened at Kimberly-Clark Professional

Not a case study I read. A campaign I ran, with the same sixteen steps I walk through in this room.

Thirty conversations that did not exist before the campaign started. Real opportunities. Named companies, named people, $2 million in pipeline.

None of it came from a booth. It came from picking the specific accounts worth having and working each one individually until someone on the other side agreed to a conversation.

30
Commercial opportunities opened, named companies and named people.
$2M
In pipeline attributed to the campaign.

What account based marketing actually means

You stop advertising to everyone and pick a short list of companies you want as customers. Then you treat each one like its own project. You learn what that plant is dealing with. You find the three people who decide. You go after that one company with a message written for it.

Not a thousand emails. Forty companies, worked properly.

Kimberly-Clark Professional is a huge company. That is exactly why the number to look at is 30, not $2 million.

Thirty is not a corporate number. Thirty is a number you can picture. If you run a $12 million operation out of Hialeah or Lakeland, you do not need three hundred new accounts. You need eleven of the right ones, opened on purpose, in the counties you already truck into.

The method does not care how big you are. It cares whether the accounts exist and whether anyone is working them one by one.

WHAT WE ACTUALLY DO

How You Go From a Public Record to a Signed Contract

Sixteen steps. Here is the whole thing in plain English. It is what we walk through in the room.

01–04
Find out who is really out there
It does not start with a purchased list. It starts with the official filings for your state and your industry codes. On its own that is a long roster of companies, most of which will never buy from you. So we cross it against your own customer base: who you serve best, what those accounts have in common, what they actually pay you for. What comes through it are the companies that look like your best customers and have never heard from you.
Owner translationHow many companies in Florida could actually buy what I make, and where are they?
05–07
Figure out who signs and what they care about
Nobody at a plant buys alone. There is the person with the problem, the person who runs the floor, and the CFO who can kill it. We map all three and write down what each one cares about. Then we put our bet in writing before we spend a dollar testing it.
Owner translationWho do I need in the room, and what do I say to each of them?
08–11
Reach them, on purpose, in order
Finding the right person's real phone number and email. Then a plan: what gets sent, in what order, over 14 days, across email, LinkedIn and the phone. Paid ads run alongside it, aimed only at the decision makers on your list. Then the first meeting. They show up and you talk about their problem, not your catalog.
Owner translationSomebody is actually reaching them, every week, instead of waiting for the show.
12–16
Close it and prove where the money came from
How fast we follow up after a first conversation. Who supports the quote. Then the part most agencies skip: proving which dollar collected came from which account, deal by deal. Every ninety days we keep what worked, kill what didn't, and point the next cycle at it.
Owner translationAt the end of the quarter I can point at a number and say where it came from.

That is the entire system. The thirty opportunities at Kimberly-Clark Professional were these sixteen steps run in order, nothing else.

You walk out of this session with the first seven, run on your own company.

WHAT YOU LEAVE WITH

Every Attendee Who Qualifies Leaves With a Full Revenue Audit of Their Own Business. Free

Not a raffle. Not five names pulled at the end.

This is not an account list. It is the first seven steps of the system, run on your company, delivered in a private hub within 72 hours.

Most firms charge for this. You get it for showing up and being a fit: Florida, manufacturing or distribution, $2M to $50M, and a role that can actually decide. Nothing to sign.

01

Your sector, read properly. What is actually moving in your niche right now: what is driving demand, where prices are under pressure, where the volume is shifting.

02

Who you are really up against. Your live competitors, how they position, what they promise, and the gaps they leave open for you.

03

How your brand reads to a buyer. An outside read on what your market believes about you today, and whether the way you present yourself is helping you or costing you deals.

04

Your market, sized and named. Total market, the slice you can serve, and the slice you can win this year. Then the accounts inside it: named, verified, never contacted.

05

The committee and the angle. Who signs, who blocks, and what each of them cares about. Plus the angle we would take and the bets we would put in writing before spending a dollar.

Seven steps. One document. You can hand it to your sales team on Monday and act on it without us.

Sample audit deliverable coming soon.
TUESDAY, SEPTEMBER 8, 2026 · 11:00 A.M. ET (MIAMI) · 45 MINUTES

What Happens in the Room

Three blocks. No slide deck about us. The last stretch is the registry itself, open on screen.

Everyone on the call runs a manufacturing or distribution company in Florida. That is why the questions from the floor are worth as much as the agenda.

11:00–11:12
The money you're already spending
The real cost of the booth-and-referral cycle. The $450,000 in-house alternative your CFO already vetoed. Then we open the Florida registry and look at Miami-Dade, Broward and Tampa Bay.
11:12–11:30
The system, walked through end to end
The sixteen steps in plain English: pulling public records, mapping the buying committee, running ads at decision makers alongside cold outreach, proving which contract came from where. Then the Kimberly-Clark Professional campaign, first contact to opportunity, with the numbers on screen.
11:30–11:45
One company, filtered live
Open floor. A volunteer in the room gives us their product line and their territory, and we filter the registry against it on screen while everyone watches. One company gets filtered, but every owner watching sells into the same state, so what comes up on that screen reads straight across the room. We close by confirming the Revenue Audits for everyone in the room.
WHO IS RUNNING THIS
Nicolás Calderón, founder of DealTunnel
Nicolás Calderón
Founder, DealTunnel

I run DealTunnel. I built this system inside industrial and B2B sales teams, manufacturing and distribution, before it had a name.

The campaign I ran for Kimberly-Clark Professional opened 30 commercial opportunities and $2 million in pipeline. I put that name in writing because I stand behind it, and because in the session I show you how it was built, step by step.

Then I do something a case study cannot do. I run it live on a volunteer's company, unrehearsed, with no way to hide a thin result if that is what the registry gives us.

I host every one of these rooms myself. No moderator, no rep taking notes in the corner. I keep the group small on purpose, so it stays a conversation between owners and not a broadcast.

[VERIFICAR: años de experiencia y sectores atendidos para línea de credencial]
THE PEOPLE ON THE OTHER SCREENS

You Are Not the Only Owner in Florida Doing This Math

Every request is read by a person, so the room ends up looking like one table instead of a mailing list.

Owners, presidents and commercial leadership of manufacturing and distribution companies in Miami-Dade, Broward and Tampa Bay. Between $2 million and $50 million. Every one of them signing the same trade show invoice each year and living the same 330 quiet days after it.

Different product lines: industrial valves, MRO supply, injection tooling, marine hardware. Same problem underneath. The accounts they want are already filed, already public, already operating down the road, and nobody in their company has ever called them.

Different lines, same math. It is the closest thing to a peer group you have, and almost none of you have ever compared notes on this.

That is what makes the room worth 45 minutes. You watch the registry open on a company like yours, you hear what the other owners ask when they see it, and you leave with an audit of your own business.

The ones who skip it find out the usual way. The morning a plant in their county signs a two-year contract with somebody else.

Request Your Seat
FLORIDA COHORT 01 · TUESDAY, SEPTEMBER 8, 2026 · 11:00 A.M. ET (MIAMI)

Request Your Seat

Owners, presidents and commercial leadership of Florida manufacturers and distributors. That is the whole room, and everyone approved sits in the same live session.

It runs once, on September 8.

Company domain required. We decline personal email addresses.
Please use your company email. Personal webmail addresses are declined for this session.
This is what we filter the registry against when we build your audit.

Every attendee leaves with a free Revenue Audit of their own business, delivered within 72 hours.

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REQUEST RECEIVED

We Have Your Request

Thanks, . Your request for the Florida Cohort 01 Revenue Room is in.

If you fit, you will be in a live session with other Florida owners running the same kind of operation you do.

Tuesday, September 8, 2026 · 11:00 a.m. ET (Miami) · 45 minutes
1.We check fit: Florida manufacturing and distribution, $2M to $50M, decision-making role.
2.If you fit, we email you the link and the calendar invite within 24 hours. Nothing has gone out yet.
3.If you don't fit, we tell you straight, and we tell you why.